Benefits of Having a Business Website
Can you believe that just about fifteen
years ago most people had not even heard of the Internet? In just a
little over a fifteen years it has grown from a very simple way to
send email to a sophisticated communication medium. Today everyone is
at least aware of the Internet and the majority of you use it on a
Even more amazing is the growth in website
services and huge drop in cost of those services. In the late 90�s it
was not unusual for a company to spend tens of thousands of dollars to
build an e-commerce site. Today, any business, small or large, can
have an internet catalog or e-commerce website for under $2000.
Informational sites can run as low as $200!
Websites create a national or international
presence for a business, and that presence can create a dramatic
increase in sales performance. Unlike a traditional brick and mortar
store, a website is open 24/7 in all time zones (even when its owner
sleeps). A website with a shopping cart service can take orders all
day and night. Of course, a business owner still needs to fulfill
orders in a timely manner, using the same quality customer service
provided to customers who walk into a store.
A website allows
ample room to talk about the unique qualities of a business, not
limited to the confines of a small print ad (or large yearly
advertising budget). A small ad in the yellow pages can direct
attention to a website, providing potential customers with far more
information. Following the initial expense of designing a website,
yearly maintenance costs of a website can be kept very low.
Increased Market Size:
Any business website presence broadens the market reach for your
business. Local retailers can market/sell products across the
country or the world.
Reduced Information Distribution Costs:
Practically every business distributes some sort of
information...product sell sheets, technical specifications,
catalogs, order forms, proposals, etc. A business website allows
you to provide that information in real time when the customer
needs it at almost no cost.
Expanded Availability to
Customers: Your business website gives your customers access to
your business 24/7 with very little increase in overhead or
employment costs. Even if you don't have an online catalog, having
your information available allows the customer to at least look at
Increased Sales: If your
small business website includes an online shopping cart you can
increase your sales with little additional cost. A professional
online catalog will cost you little as $18 per month or less ... a
value that's hard to pass up!
Customers Require It:
This is probably the most important benefit of having a business
web site. With the new smart phones, i-Pads and other mobile
devices, people are using the internet even more than before.
Potential customers are searching the internet for the products or
services they want. If you do not have a website, they cannot find
you on the internet!
If you own a business today
your customers EXPECT you to have a web site. This expectation almost
requires you to have some sort of interactive web presence and to have
The Internet makes it possible to
communicate with your customers on their terms within their
time-table. It makes it possible to get information to your customers
and automate customer service. Even if you don�t use the Internet to
increase your market reach and revenue the Internet has made it
possible to keep your customers happy.
There are lots of benefits to having a
business website. But the most important is that an Internet web site
is now a customer requirement.
Your business can afford a website!
Call North Country Website Design to get more information on how much
a website will cost you! (906) 367-5404.